Post-loss debrief

Having lost a recent society election, I felt horrible and was surprised to notice how my reaction was similar...

Design From Home (DFH)

Frankly, I am thrilled to be working from home. Work from home for designers is not an alien concept....

Design startups

It is becoming more and more apparent that any startup needs to have designers on board to be successful....

You Don’t Have to Win to Benefit from Awards

No matter how young you are or how small your design practice, you can always vie for a design...

Our Changed World

We are passing through a crisis yet again, or maybe it is just changing. While we are used to...
Blog, POOL/ DesignIndia Editorial
Post-loss debrief
Blog, POOL/ DesignIndia Editorial
Design From Home (DFH)
Blog, POOL/ DesignIndia Editorial
Design startups
Blog, POOL/ DesignIndia Editorial
You Don’t Have to Win to Benefit from Awards
Blog, POOL/ DesignIndia Editorial
Our Changed World
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Designindia Editorial

Collection of Editorials by Sudhir Sharma in Designindia Magazine

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Me

I am Sudhir Sharma,

I am a designer, publisher, speaker and a traveler. I am the founder of IndiDesign, a brand and business consulting company I also publish Designindia Magazine and host 'India's best Design Awards'. Lets connect

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Jury

Sudhir in Indian and Global Design Jury

Blog, POOL/ DesignIndia Editorial

Why fight back

It is difficult to see change or believe that this change is likely to stay forever. It all happened suddenly, almost like an accident, and many of us still have to accept the change. We are still hoping that things will soon be back to what we have known them to be. We are putting our hopes in too many things: a vaccine, the human spirit, free markets, talent, and the human quest to do better despite the struggle. 

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Blog, POOL/ DesignIndia Editorial

Hollow brands

We know that industry engages in mass production and businesses solve mass issues; they address a mass audience, and want their brand to talk to more people. The purpose of business is to make a profit and make more of it, and for this they need to sell to more people. That’s what we mean by mass. Industry amplifies brand communication and messaging, and reaches out to more and more customers – in this process, it lands up diluting the product or service to appeal to more people.

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Blog, POOL/ DesignIndia Editorial

Before you judge

Judging creative work is a huge responsibility and is extraordinarily difficult to get right. Everyone underestimates how difficult this is because: 

a) Everyone believes they have good taste. 
b) They believe that because they look at quality work all the time, they can instinctively distinguish good from bad. 
c) Deep down everyone is a frustrated designer. 

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Blog, POOL/ DesignIndia Editorial

This too shall pass

I am writing generally and positively about what we can do to help ourselves at such times. I acknowledge however that people may be going through major problems, trauma, grief, loss, uncertainty distress, and may be in volatile situations, work- or family-wise. Please take help from whomever may be available, talk to family and friends, and don’t suffer in silence.

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