First Build the Design Attitude

Institutes and colleges need to focus hard on building the design attitude amongst their students. Young designers need to...

Logo don'ts

Logos have become an essential tool of business. You absolutely need to nail branding upfront for any business or...

Imagine Business Model

Designers can absorb information and data about a current scenario and suggest tweaks or changes to the market, technology, usage,...

Design ladder and roles

I have been using this tool from the Danish Design Center to inform my clients of what I do....

'Clarity' is the purpose

The purpose of design, or for that matter, anything, is to bring in clarity. The purpose of education, in...
Blog, POOL Editorial
First Build the Design Attitude
Blog, POOL Editorial
Logo don'ts
Blog, POOL Editorial
Imagine Business Model
Blog, POOL Editorial
Design ladder and roles
Blog, POOL Editorial
'Clarity' is the purpose
welcome-left-image

POOL Editorial

Collection of Editorials by Sudhir Sharma in POOL Magazine

welcome-center-image
Me

I am Sudhir Sharma,

I am a designer, publisher, speaker and a traveler. This is my world. I am the founder of Indi Design Network, which has offices in 9 countries, I publish Pool Magazine, I host an award 'India's best Design Studio". lets connect.

Know more
welcome-left-image

Jury

Sudhir in Indian and Global Design Jury

Blog, POOL Editorial

This too shall pass

I am writing generally and positively about what we can do to help ourselves at such times. I acknowledge however that people may be going through major problems, trauma, grief, loss, uncertainty distress, and may be in volatile situations, work- or family-wise. Please take help from whomever may be available, talk to family and friends, and don’t suffer in silence.

Continue reading
Blog, POOL Editorial

Designer Downtime

What is the best way to use your forced free time? For designers downtime is more important than working time and most of us do recognize this. In fact, we spend time planning our downtime. The downtime is not called ‘recharging your batteries’ for no reason. Though the currnet downtime is not usual, since it is a forced one, it needs some extra thoughts. 

Continue reading
Blog, POOL Editorial

Clarity of Concepts

One thing that designers need to be really good at is taking in various confusing and ambiguous inputs and creating clarity out of nothing. This is something that many people credit to being creative. I often find myself listening to a client, vendor, friend, fellow designer, or my staff telling me different things about different subjects in different order…and I sit there trying make sense out of it all! 

Continue reading
Blog, POOL Editorial

Design Awards

We were overwhelmed by the quality of entries for IBDA this year, and also by the number of entries. I am glad we have been able to attract great inspiring work from designers, who also presented their work very nicely. Seventy-three awards this year against 37 last year speaks volumes for the reputation these awards are gaining and also clearly indicates that the awards are making a difference to the winners. 

Continue reading