Hollow brands

We know that industry engages in mass production and businesses solve mass issues; they address a mass audience, and...

Before you judge

Judging creative work is a huge responsibility and is extraordinarily difficult to get right. Everyone underestimates how difficult this...

Professional at Home

It almost sounds like the joke we often make in our country — World Famous in India — but...

Remembering a Great Teacher

We recently lost Vikas Satwalekar, one of the best design teachers we have ever had in India, and a...

This too shall pass

I am writing generally and positively about what we can do to help ourselves at such times. I acknowledge however...
Blog, POOL Editorial
Hollow brands
Blog, POOL Editorial
Before you judge
Blog, POOL Editorial
Professional at Home
Blog, POOL Editorial
Remembering a Great Teacher
Blog, POOL Editorial
This too shall pass
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POOL Editorial

Collection of Editorials by Sudhir Sharma in POOL Magazine

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Me

I am Sudhir Sharma,

I am a designer, publisher, speaker and a traveler. This is my world. I am the founder of Indi Design Network, which has offices in 9 countries, I publish Pool Magazine, I host an award 'India's best Design Studio". lets connect.

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Jury

Sudhir in Indian and Global Design Jury

Blog, POOL Editorial

Clarity of Concepts

One thing that designers need to be really good at is taking in various confusing and ambiguous inputs and creating clarity out of nothing. This is something that many people credit to being creative. I often find myself listening to a client, vendor, friend, fellow designer, or my staff telling me different things about different subjects in different order…and I sit there trying make sense out of it all! 

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Blog, POOL Editorial

Design Awards

We were overwhelmed by the quality of entries for IBDA this year, and also by the number of entries. I am glad we have been able to attract great inspiring work from designers, who also presented their work very nicely. Seventy-three awards this year against 37 last year speaks volumes for the reputation these awards are gaining and also clearly indicates that the awards are making a difference to the winners. 

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Blog, POOL Editorial

Creative use of Power

I believe designers without a sense of purpose – designers who do not understand their responsibility towards society, people and the environment – are as harmful as weapons of mass destruction. Creating is the ultimate power that influences, changes and directs the lives of people…and designers who do not understand the responsibility of this privilege are using their creative power for destruction. 

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Blog, POOL Editorial

Rules of Engagement

Almost every project for us starts with research, and the most interesting part of the research for me has always been talking to people (users, stakeholders, or just random people). Getting their views, perspectives, reasons for those views, and often unarticulated insights is always fascinating and personally fulfilling. These are also critical for development of an idea without a bias. 

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