Why fight back

It is difficult to see change or believe that this change is likely to stay forever. It all happened...

Hollow brands

We know that industry engages in mass production and businesses solve mass issues; they address a mass audience, and...

Before you judge

Judging creative work is a huge responsibility and is extraordinarily difficult to get right. Everyone underestimates how difficult this...

Professional at Home

It almost sounds like the joke we often make in our country — World Famous in India — but...

Remembering a Great Teacher

We recently lost Vikas Satwalekar, one of the best design teachers we have ever had in India, and a...
Blog, POOL Editorial
Why fight back
Blog, POOL Editorial
Hollow brands
Blog, POOL Editorial
Before you judge
Blog, POOL Editorial
Professional at Home
Blog, POOL Editorial
Remembering a Great Teacher
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POOL Editorial

Collection of Editorials by Sudhir Sharma in POOL Magazine

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Me

I am Sudhir Sharma,

I am a designer, publisher, speaker and a traveler. This is my world. I am the founder of Indi Design Network, which has offices in 9 countries, I publish Pool Magazine, I host an award 'India's best Design Studio". lets connect.

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Jury

Sudhir in Indian and Global Design Jury

Blog, POOL Editorial

Why fight back

It is difficult to see change or believe that this change is likely to stay forever. It all happened suddenly, almost like an accident, and many of us still have to accept the change. We are still hoping that things will soon be back to what we have known them to be. We are putting our hopes in too many things: a vaccine, the human spirit, free markets, talent, and the human quest to do better despite the struggle. 

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Blog, POOL Editorial

Hollow brands

We know that industry engages in mass production and businesses solve mass issues; they address a mass audience, and want their brand to talk to more people. The purpose of business is to make a profit and make more of it, and for this they need to sell to more people. That’s what we mean by mass. Industry amplifies brand communication and messaging, and reaches out to more and more customers – in this process, it lands up diluting the product or service to appeal to more people.

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Blog, POOL Editorial

Before you judge

Judging creative work is a huge responsibility and is extraordinarily difficult to get right. Everyone underestimates how difficult this is because: 

a) Everyone believes they have good taste. 
b) They believe that because they look at quality work all the time, they can instinctively distinguish good from bad. 
c) Deep down everyone is a frustrated designer. 

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Blog, POOL Editorial

This too shall pass

I am writing generally and positively about what we can do to help ourselves at such times. I acknowledge however that people may be going through major problems, trauma, grief, loss, uncertainty distress, and may be in volatile situations, work- or family-wise. Please take help from whomever may be available, talk to family and friends, and don’t suffer in silence.

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Blog, POOL Editorial

Designer Downtime

What is the best way to use your forced free time? For designers downtime is more important than working time and most of us do recognize this. In fact, we spend time planning our downtime. The downtime is not called ‘recharging your batteries’ for no reason. Though the currnet downtime is not usual, since it is a forced one, it needs some extra thoughts. 

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