We are passing through a crisis yet again, or maybe it is just changing. While we are used to systemic jumps in our digital lives and conveniences, we still like our physical world to stay largely unaltered. In that sense, this change seems like a crisis. What can design as an activity do in such a situation? While the crisis is making us adapt to a new way of life, new social behavior in almost all spheres, the way we work, the way we travel, the way we get our food or coffee, I believe it is the designers, innovators, and thinkers (creative people) who have to help people normalize and adapt to change. That’s a big responsibility.