First Build the Design Attitude

Institutes and colleges need to focus hard on building the design attitude amongst their students. Young designers need to...

Logo don'ts

Logos have become an essential tool of business. You absolutely need to nail branding upfront for any business or...

Imagine Business Model

Designers can absorb information and data about a current scenario and suggest tweaks or changes to the market, technology, usage,...

Design ladder and roles

I have been using this tool from the Danish Design Center to inform my clients of what I do....

'Clarity' is the purpose

The purpose of design, or for that matter, anything, is to bring in clarity. The purpose of education, in...
Blog, POOL Editorial
First Build the Design Attitude
Blog, POOL Editorial
Logo don'ts
Blog, POOL Editorial
Imagine Business Model
Blog, POOL Editorial
Design ladder and roles
Blog, POOL Editorial
'Clarity' is the purpose
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POOL Editorial

Collection of Editorials by Sudhir Sharma in POOL Magazine

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Me

I am Sudhir Sharma,

I am a designer, publisher, speaker and a traveler. This is my world. I am the founder of Indi Design Network, which has offices in 9 countries, I publish Pool Magazine, I host an award 'India's best Design Studio". lets connect.

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Jury

Sudhir in Indian and Global Design Jury

Blog, POOL Editorial

Creative use of Power

I believe designers without a sense of purpose – designers who do not understand their responsibility towards society, people and the environment – are as harmful as weapons of mass destruction. Creating is the ultimate power that influences, changes and directs the lives of people…and designers who do not understand the responsibility of this privilege are using their creative power for destruction. 

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Blog, POOL Editorial

Rules of Engagement

Almost every project for us starts with research, and the most interesting part of the research for me has always been talking to people (users, stakeholders, or just random people). Getting their views, perspectives, reasons for those views, and often unarticulated insights is always fascinating and personally fulfilling. These are also critical for development of an idea without a bias. 

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