What i do?
I am a Brand Consultant and a Designer. And I do many things. Mostly things you attach the tags of Creative, Design, Innovation and Strategy to. I run a Design company based in Pune called “IndiDesign”. I publish a magazine called “DesignIndia” (it was earlier called POOL), I host design awards called “India’s Best Design Awards”, I also host an event called “The DesignIndia Show”. I teach at various colleges and Universities. I lecture and run workshops on innovation and creativity. My favourite is a workshop on Clarity of Brands. I am a designated “Professor of Practice” at Ajeenkya DY Patil University. I am on the board of a few Design schools. I have been a member of “India Design Council” twice. I am a regular juror at many of the best known design awards globally. Am also on the board of WIDC, China.
I find it very exciting to help businesses become active brands.I like helping in transitioning businesses into active and respected brands.
I work as a Brand consultant, creating Business and Digital Strategies for companies. Some of the Brands i have worked on are household names today.
What i enjoy?
I enjoy creating new systems, processes and methods to solve specific issues for design projects. I enjoy bringing clarity to problems and then break them in systematic modules so it becomes easier to solve them. I enjoy good conversations and to travel.
What i like?
I like teaching, writing, travelling and driving. I teach at many universities and colleges. I write for my magazine “DesignIndia”, I have been a juror for many Automobile awards with the benefit of getting to drive the latest models and variants being introduced in India. Have travelled widely for lectures and work.