This interview was conducted by Ruchita Madhok, Editor of Perch and first appeared on the Perch website on November 6, 2012.
Sudhir Sharma is a man of many facets: he is a designer, an entrepreneur, a teacher and a publisher.
Recently i had lovely discussion with Design Mela on low cost packaging and branding. Here is a Q&A session published as November Views:
What do you think is the role of Branding and packaging in the low cost segment products in India?
Low cost is a misnomer, our understanding of low-cost products is primarily- products meant for poor people. That is a category where generic products do much better volume business. But since most of the distribution and retail of generic products is dubious and unreliable, there is a growing preference for packaged goods. Though we have almost everything in packaged form as well now, brands have yet to surface. The market is extremely price sensitive; hence package and product get preference over brand as yet.
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Second year Graphic Design- student at the University of West England Linde Luyten asked me to answer three short questions regarding my field of expertise.
The goal of this research-assignment was to help her enter her chosen field of study at the end of her time at university.
Continue readingOn 30th September 2012, at TEDxSCET, i saw a part of this Video/Song, i found it very inspiring. I have always believed in taking the first steps before you start expecting people to join in and help you do something. Today is Gandhi jayanti and two quotes from Gandhi that absolutely believe in..
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What influences your design decision? I have been thinking about this recently. There are many factors that create a complex decision making process for design…and this process happens in a flash..almost intuitively as you get more experienced. Context (location, geography, technology,…
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