A Compilation Of Curated Editorials From the Designindia/Pool Magazine
- Foreword by acclaimed filmmaker R. Balki
- Endnote by business leader Rajiv Bajaj
“Design Attitude” by Sudhir Sharma is a compelling compilation of editorials from Pool/Designindia magazine, offering an insightful exploration of the evolving landscape of design. Curated with care, this book reflects Sudhir’s sharp editorial eye and deep understanding of design’s transformative power in both business and society.
In his foreword, filmmaker R. Balki highlights the intersection of creativity and practicality, stressing how design shapes the world around us in ways both subtle and profound. He emphasizes that Design Attitude is not just about aesthetics, but a way of thinking that impacts every facet of life. The book celebrates design as an essential mindset for problem-solving, innovation, and progression.
Rajiv Bajaj, in his endnote, lauds Sudhir’s efforts in capturing the zeitgeist of modern design thinking. He notes that the editorials not only showcase the best of Indian and global design but also inspire readers to embrace design as a strategic asset. Bajaj underscores the importance of a design-driven approach in business, positioning it as a catalyst for success.
For anyone interested in the fusion of creativity and strategy, Design Attitude offers a rich and thought-provoking journey through the world of contemporary design.
Orders will be shipped after publication.
Purchase your copy of Design Attitude here.
