Collection of Editorials by Sudhir Sharma in Designindia Magazine
I am a designer, publisher, speaker and a traveler. I am the founder of IndiDesign, a brand and business consulting company I also publish Designindia Magazine and host 'India's best Design Awards'. Lets connect
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Sudhir in Indian and Global Design Jury
I thought i will discuss my this years Festival Attending plan with you. I am sure many of you are attending some Design Festivals..do write your ideas and views. But then i also think why is it important to attend Design Festivals. I…
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India has become a culture of Shortcuts, we are losing our knowledge, our humanity and we conviniently put the blame on poverty. what does it take to change…start now
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Interview taken by popular ukrainian magazine Marketing Media Review during my summer visit to Kyiv, Ukraine is just out in print.
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This interview was conducted by Ruchita Madhok, Editor of Perch and first appeared on the Perch website on November 6, 2012.
Sudhir Sharma is a man of many facets: he is a designer, an entrepreneur, a teacher and a publisher.
Recently i had lovely discussion with Design Mela on low cost packaging and branding. Here is a Q&A session published as November Views:
What do you think is the role of Branding and packaging in the low cost segment products in India?
Low cost is a misnomer, our understanding of low-cost products is primarily- products meant for poor people. That is a category where generic products do much better volume business. But since most of the distribution and retail of generic products is dubious and unreliable, there is a growing preference for packaged goods. Though we have almost everything in packaged form as well now, brands have yet to surface. The market is extremely price sensitive; hence package and product get preference over brand as yet.
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