Sudhir Sharma, Founder, Creative Chairman and CEO of INDI Design, a micro multinational brand design company, spread across India and the globe, from Pune, Delhi, Berlin, Paris, Riyadh, Muscat, Dhaka, Thimpu to Hong Kong and Hanoi, gets candid with Yoshita Shah Pol in a quick tete-a-tete
Who is your favourite actor?
Nazanin Boniadi – the Iranian actress
Who is your role model?
Which is your favourite book?
Go Daan – Munshi Premchand
What according to you is the greatest work of art?
Anything in Nature, the man himself..we are the greatest pieces of Art.
If you could be an y person in history who would you like to be?
Mustafa Kemal Atatürk (Turkey)
What is the most extravagant purchase that you have later regretted?
I bought this timeshare holiday thing from Club Mahindra many years back, it was a bad idea..i can never plan my holidays in advance, and if I manage a booking it is always a bad experience.
Which city do you call ‘home’?
What is your favourite quote?
Today it is “ Don’t worry about hurting my feelings because I guarantee you not one bit of my self esteem is tied up in your acceptance” Dr. Phil.
Which is the most unconventional food you’ve eaten?
Toxic food of nuclear waste taste by Marije Vogelzang at Eindhoven
Which is your favourite cuisine?
North Punjab Cuisine- with all the fat, ghee and spices
What are your most treasured possessions?
My passwords on various accounts..
Who is your favourite designer?
Hugo Alvar Henrik Aalto (finland)
Your best design accomplishment?
Launching Designindia ( first and largest social network for designers in India) and living thru 50 issues of POOL Magazine..
Is design an inborn talent or can it be got through studying?
Design is definitely an inborn talent..u have it or you don’t..but it is like a wild horse unless you discipline it by studying….
Your favourite design or art that you have worked on?
Working on 4 Pune brand identities..in 2002 “Bajaj Auto”, in 2006 “Pune” City Identity that was used for the CWYG, In 2008 Venky’s and in 2010 Bajaj Finserv, the the book “Dear Rahul” in 2008 and “Pune and Beyond” in 2013.
Villa Gyllenberg –a private home museum in Helsinki
The best school of design according to you?
National Institute of Design, Paldi campus.
Shigeo Fukuda, I spent some evenings with him in Taiwan, we lost him in 2009.
Leica M series Cameras.
Which is your favourite current television show?
CNWK – Comedy Nights with Kapil
What is your favourite song?
Now a days _ Kanika Kapoor’s Baby Doll.- Yeh duniya pittal di
Name your favourite shopping destination?
Which is your favourite holiday destination?
Tell us about your hidden talents?
They are best kept hidden, I wouldn’t like to cook for a lot of people.
What is your favourite adventure sport?
Driving on Pune roads. You get all the thrills.
What is your greatest achievement till date?
I survived an accident on the expressway in 2005
What is your favourite perfume?
Armani code from Giorgio Armani
What is your favourite hobby or pastime?
Favourite pastime is Sleeping, Favourite Hobby is travelling
What is your favourite drink or cocktail?
Tall Sweet Lassi, thin not thick….:)
Published in Creme Magazine | PUNE, Vol. 1, Issue 5, June 2014