International Packaging Conclave 2013 “Sustainable & Innovative Packaging Design”
Speaker, Panel Discussion participant
5th of October 2013
Jaypee Spa & Resort, Greater Noida
Abstract:
“In the Journey of the Design of a packaging, from the Design point of view, – Consumer plays 90% role in decisions and rest 10% is taken up by the transport, security, tracking, stacking, display and dispensing considerations. A good designer would need to balance the creative and the engineering needs. Going forward, – “environment” considerations as well are falling in the same basket for designers. I would suggest we prepare the ground work well for designers to create outstanding pack-to-retail concepts.”
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