Design is the only profession in the world that creates clarity out of confusion. Keep in mind, however, that confusion for designers is not the same as confusion for other people. A non-designer will be irritated with confusion, not knowing what to do, and perhaps push whatever illogical solution he can think of. He will not know how to deal with confusion. Designers, on the other hand, are trained to deal with confusion and are capable of breaking the confusion into smaller pieces and workable directions or scenarios. They are trained to observe and look for clues; their faculties of investigating and building scenarios get heightened. They can make sense out of confusion in many different ways and choose the best. They can also communicate the right way by using their skills, and align all other confused people to move in a specific direction.
We all understand that I am talking about what is popularly known as ‘design thinking’. We also know how it is shining light not just on creating new products but also solving organizational and social problems. Every design project needs to start with confusion and the process takes you to clarity. Every design project also provides a moment of spiritual bliss when the clarity comes. That explains the spiritual luster on the face of many designers. Yoga and meditation have the same purpose, but they provide clarity only to the one who does yoga. Design provides clarity for managements, companies, organizations, communities and countries.
Sudhir Sharma, Editor-in-Chief