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Blog, POOL Editorial

Why Confusion is good?

Design is the only profession in the world that creates clarity out of confusion. Keep in mind, however, that confusion for designers is not the same as confusion for other people. A non-designer will be irritated with confusion, not knowing what to do, and perhaps push whatever illogical solution he can think of.

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Blog, POOL Editorial

POOL makes waves

The TIA Awards Ceremony was held on the morning of April 21 during the 2nd World Industrial Design Conference at Liangzhu, Hangzhou (China). Almost a thousand industrial designers from China and about 100 from 50 other countries attended the Conference.

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